About Us

About Us 02

our history

Welcome to Shubh Era, where devotion meets craftsmanship and legacy finds new life.

For 84 years, our family-run store has been a cherished part of Tulshibaug, Pune, offering intricately handcrafted copper and brass treasures for sacred spaces. What began in 1939 as a humble offline shop has grown into a trusted destination for divine murtis, god clothing, mukuts, pitambar bartan and timeless pooja decor.

Now, as we step into the digital world, Shubh Era brings this rich heritage online so the beauty of Indian rituals can reach homes across the globe. Every piece we offer is steeped in tradition, made with artistry and meant to carry the essence of devotion beyond borders.

From our hands to your home, each piece carries forward a legacy of faith, beauty and craftsmanship.

Vision

To become a globally beloved brand that carries forward the soul of India’s spiritual legacy. Shubh Era envisions sacred traditions reaching every home around the world with each piece reflecting the devotion and craftsmanship born in the heart of Tulshibaug.

Mission

To preserve and share the sacred beauty of Indian tradition by offering handcrafted divine essentials such as murtis, god clothing, mukuts, and pitambar bartan. We are committed to making devotion timeless and accessible, through artistry, quality and a deep reverence for heritage.